The RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) is a university wide research center and production studio focused on exploring interactive digital media. The first studio of its kind in the Northeast, this multidisciplinary, large scale facility links RIT’s internationally ranked academic programs with high tech facilities needed to commercialize computer gaming, film and animation, and digital media projects.
The two-story building brings multiple academic disciplines under one roof and includes academic office space, computer game development labs, incubator space, animations classrooms, research computing facility, 180-seat movie theater with projection booth, 7,000 SF sound stage, tiered 40-seat audio-to-video mixing suite, server room, and two entrepreneurial open-office computer work environments to be fit-out as flexible technology office suites.
From the beginning, our team worked with RIT to coordinate multiple site utility shut downs, relocations and tie-ins around the building footprint. This work had to be addressed while also maintaining services during the university’s active academic calendar.